As it is any other business realms, mobile applications are also required with a great deal of marketing and promotions. With the number of apps on the app stores increasing rapidly, it is now more challenging for marketers to ensure that their app stands out in their respective marketplaces online. The potential of app stores such as Google and Apple is immense in helping your app reach out to the right users.
App Store Optimization
More and more entrepreneurs are implementing various marketing strategies for their apps by realizing its impact on achieving KPIs and boosting ROI. App Store Optimization (ASO) is an app marketing strategy that has a crucial role in making your app more discover able with higher search ranking. The algorithms of these app store indexes for the keywords in the app store metadata to rank your app for them on search results. In order to comply with algorithmic parameters of the app store app marketers have to undergo thorough research and analysis to identify the consumer buying patterns and insights on what your competitors do they get their search ranking. This would help them to identify the most efficient keyword that will make the app highly visible.
Your app should be given with a unique name at the time you launch your app on any app store. This will prevent any other apps getting discovered to users who search particularly for your app. While including keywords in the metadata you should make sure that it doesn’t look like keyword stuff to the customers. With the right ASO agency by your side, your app will get highly optimizable keywords that users don’t feel like keywords. The description on the app store has to clearly articulate the values your app stands for and the features that keep it stand out from other. The description field needs to be necessarily utilized to give update descriptions, release notes and app usage tips.
Review and Rating Optimization
The ratings and reviews received on your app store page have a great impact in persuading visitors to install your app. More the positive rating and reviews you get from users, more it will impact for improving the conversions which in turn results for higher app store ranking. Marketers who don’t have enough positive reviews are approaching app marketing agencies to buy ios installs from real users spread across their target locations. This will also help to increase the overall ranking of the app on the app store.
The visual impact that your app store page makes in the visitors can convince them to install your app and make decisions that favorable to your business. The app icon should be appealing and distinguishing from the others, as it is the first design element in your app store that the user gets to see. The screenshots provided should be the ones that give users with a glance at what your app is about. Providing a featured video highlighting the core features of the app will be optimal for persuading more users to give your app a try.