App Store Optimization is the process to enhance the visualness of a mobile app. The mobile app such as iPad iPhone, Blackberry, Android. It is in an app store. Some of the app stores are the Blackberry world for Blackberry, iTunes for IOS. It is used for mobile apps. App store includes the high rankings and the search results.
Checklist for the App Store Optimization
App Store Optimization is the way to provide the app store rankings and search results. Understand the competition and customer. Select the right app name. Maximise the keywords. The app store has the 100 characters to create the search strings to the app. The google play has the 4000 characters. It is easy to study. Create the customer based description. The first three lines should give the attention of the readers. Keep the different icon for the app store. Keep videos and screenshots for the comfortability of the customer. These screenshots and videos are safe. There should be a graphical image on the screenshots fields. The new updates are promoted by the graphical screenshots.
Tips to improve the rankings
Keep the keywords within 100 characters. Keep the description title within 50 characters. Avoid the terms like “music” and “photos”. It is used to differentiate your app store. Don’t use the celebrity name in the keywords. In title add the keywords. Try to keep your app as user-friendly. It should be used in bullet points. It should give many social references. List the use cases and benefits.
Methods of App Store Optimization
The following are two different methods ofApp Store Optimization
- Key optimization
The main job for best ASO company is to gain keywords in app’s metadata. The ranking algorithm of app store ranks higher in the search engine results. This is consummate by providing the important keywords. These keywords are found in the app’s metadata.
- Conversion Rate Optimization
To increase the downloads of an app. An app’s assets should be improved. The effect of improvement must be measured by creating different assets. Then compare the conversion rate. It is referred to as A/B testing.App Store Optimization marketers run the A/B testing in the 3rd party of A/B tools.
The keyword research for theApp Store Optimization
The following are some of the keyword research for the best App Store Optimization service
- Brainstorming keywords
Use autocomplete function for the app store. Use the tools to discover the keywords. You have to do a big name for the brands. Use the synonyms for each keyword.
- Sorting keywords
Evaluate the keywords for your app. Evaluate the keywords, it helps to search for customer needs. Keywords should be relevant to your business and to your apps.
- Opportunity and Competition
It is to analyze keyword performance. Look at your competitor and check how they use the specific keywords.
- Implementation and optimization
Separate the keywords with the comma. The limit of the keyword is 100 characters. Don’t use the repeated words and the sentences. Don’t repeat the words displayed in the app name.